Developed comprehensive brand guidelines for ISEO (International Service and Engagement Office), a newly established entity at UC San Diego formed through the merger of ISPO (International Students and Programs Office) and IFSO (International Faculty and Faculty Office). 

This project involved crafting a cohesive visual identity that seamlessly blended the legacies of both organizations while establishing a fresh, unified presence. The guidelines provided a strategic framework for consistent branding across all platforms, including logo design, typography, color palette, and tone of voice, ensuring the new identity resonated with its diverse audience and aligned with UCSD’s institutional values.